Gone are the days when the website of a brand or business didn’t matter much, especially since the use of the internet for finding products and services has increased. Your website represents who you are and what your brand stands for and if you don’t have a good website, you are definitely going to lag behind and lose business.
So, if you haven’t updated your website in a while or are planning on developing a new website for your business, you have to make sure that it is perfect and user-friendly. Not only will that help establish your brand in a positive and definitive way, but also bring in business.
While planning a good website can be strenuous and intimidating, it is not that difficult if you know exactly what you need to put in there. To help you out, here is a list of some of the features of a good website that you must be mindful of while developing your own website.
5 Features of a Good Website
Here are 5 features that a good website should consist of, the list includes strategies used to develop a website and sections that a website should consist of. These features can really help a website be effective if used correctly.
It is important for your website to have clarity and be very precise. The consumer should be able to see what your brand is all about and what you offer as soon as they visit the homepage of your website so they don’t have to go out of their way to look for it.
As people are becoming more conscious about being a good consumer and the responsibilities that come with it, along with being more impacted by a brand’s ideology and vision, it is important to provide clarity on these aspects so they can trust you and your website.
#2 AN ALL-TIME ACCESSIBLE SECTION FOR CONTACT INFORMATION
It is important to have your contact information be accessible to the person visiting your website from every possible page within the website so they can contact you as soon as they have a concern or want to contact you – this is one of the most vital ecommerce website features. Don’t make people have to go back to a different page and seek you out.
People are more likely to exit your website without contacting you if they have to look through the website for just contact information. Use clickable links to direct them to your email so they don’t have to go through the process of firing up their email and typing it in. Make it easy for them to get in touch with you, it’ll increase customer interaction.
#3 NOTABLE PROJECTS AND USER TESTIMONIALS
One of the most important purposes of a website is to establish the credibility of a website and make it so that the customers feel that they can trust the brand. This is made possible by using customer testimonials and successful projects that the brand has undertaken.
As per research, the most visited page is often the one that contains this information. With the reassurance that you know what you are doing and your business is reliable, the customer is more likely to engage in a business transaction with you.
#4 IMAGES AND VIDEOS OF YOUR BRAND IN ACTION
A crucial dynamic website feature is the use of images and videos to let your customers know what your products and services look like and what the behind-the-scenes consist of. People are more likely to look at videos and photos than read through a body of text as they are more attractive and impressionable.
Photos and videos will also make your website look brighter and more interactive, which will let your customers know how much effort you put in and care about your business. A glimpse of the behind-the-scenes will allow them to connect a lot more with your brand.
#5 SEO OR SEARCH ENGINE OPTIMIZATION
The other features of the website will only do their work if they are based on the use of SEO, along with contributing to it. SEO or Search Engine Optimization is a strategy of marketing and website development that helps bring traffic to your website by increasing its ranking and making it more visible to potential customers.
Use relevant keywords as per SEO and use them in the content you post on your website, be active on your social media accounts and link them to your website, and use off-page SEO techniques to make sure your website becomes more accessible on search results pages.
The Verdict on Good Website Features
It’s not enough to have a website, you have to make sure that it is attractive to your customers and encourages them to interact with your brand. To do so, you have to be aware of the features of a good website and make sure that you incorporate them in the development of your website.
The features mentioned in this list will help your website succeed and bring in more business if used correctly.