Words, when used effectively can bring about remarkable changes. And, today we have with us the most dynamic platform to put forward our words in form of content. The digital world, being the all-new gateway of expression, has given every individual out there the power to connect to any audience they wish to target. In a platform as such, where everyone is striving to reach out to their audiences as much as possible, grabbing the maximum attention for what you have got to say pushes you into a competition. You have got to make your words stand out if you want your stories to be heard, your ideas to be taken up, your beliefs to be considered. So, at the end of the day what steals the show is content. Yes, content is king! Writing content for the web might seem challenging in the beginning but you will be at ease in no time once you take up certain basic tips before starting. What you share on the online medium, how rich in quality it is, how relevant it can be to the masses, are just a few facets that will make your content most sort after as well as search-friendly. 

Some major aspects that could be considered as a brief Content Writing guide. 

Be sure of what you want to deliver. 

Decide what you want to write, who you want to target as your audience. Be it a business blog or personal, staying relevant to the topic throughout is crucial. Make your article useful for the readers by making it informative. Extensive research and analysis will help you yield authentic write-ups making your content SEO friendly. 

Keep it real! 

The key to stand out in a crowd is being real. Let your audience see your point of view as raw and original as possible. Boost their interest with the transparency in your writings, making it easier for them to trust and rely on your visions and all that your content has got to offer.  

Feed your audience right. 

Before you jump off to pouring your heart and mind out in your content, learn who your readers are, how receptive they are towards your content, what keeps their interest intact in your content. Do your writings somewhere fit into their lives? Are they relatable? If you succeed in touching these chords in your viewers well, then know that you have a good grasp of your audience’s taste. 

Break the monotony! 

Sticking to just one pattern or genre can get uninteresting for the viewers. Ensure you give your audience something new to explore in your writings. This will keep the spark of interest alive in them. Today, people tend to like and go by what’s trending at any given point in time. So, your content must not fail to keep up with the trend. Keeping your contents spontaneous, unique, and somewhat trendy will not only catch the eyes of your readers but also score you some real good points. 

Once you master the prime art of creating quality content, you can add a cherry on the top by digging into some optimization techniques to raise the popularity of your work on the web and target a broader spectrum of audience. The combination of content writing and Search Engine Optimization can earn you a prominent space in the digital world. A few points to push your content ahead in the race – 

• Keep your posts clearly apt and thought-provoking. 
• Use headlines and make them interesting. Highlight using subheadings and bold texts for proper readability.  
• Maintain short sentences and paragraphs, use bulleted lists to avoid making it a lengthy read. 
• Don’t undervalue the power of keywords. Choosing the right keywords and embedding them rightly in your article can make you win half the battle already. 
• Social Media is highly vital for popularizing something in today’s age. Use this powerful tool to promote your post and grab more attention.  
• Add life to your writings by adding visuals. Graphics will help your readers perceive better. 
• Welcome feedback and responses on your article. Making it interactive would make your audience feel better connected. 
• Do not skip proofreading any article before calling it your final draft. Writing keeps getting better with every round of edit. 

To build effective content is quite critical if you wish to have your content ranked higher by Search engines. Not only that, having your site visitors turn into your site followers would be altogether a different achievement!